See the business context
Review advertising alongside website engagement and search evidence. Keep Google Ads and Microsoft Ads conversions distinct from GA4 key events so the story stays accurate.
DIPRA STARTS WITH DIGITALConnect your digital marketing.
Connect your digital marketing.
Make more of every client relationship.
Bring advertising, analytics, search, and tracking into one client workspace. Use PPC Connect by DIPRA to spend less time gathering information and more time turning it into decisions, stronger client conversations, and relevant growth opportunities.
A connected view makes better conversations possible
When marketing evidence lives in separate platforms, every review starts with collecting it again. A client-centered workspace gives your team a consistent starting point for understanding performance and deciding what deserves attention.
Focus the next action
Connect findings to a client goal: qualified leads, sales, measurement quality, or budget efficiency. Prioritize an action because the evidence supports it.
Build a repeatable service
Use a consistent brief and review process across clients. Reusable workflows help your team prepare comparable outputs while retaining each client’s context.
From connected accounts to a reviewed action plan
- 01
Connect the right data
Authorize supported sources and select the accounts you can access. Google Ads, Microsoft Ads, GA4, Search Console, Google Tag Manager, and Merchant Center each contribute a different part of the picture.
- 02
Organize it by client
Map accounts, properties, and containers to the business they belong to. Keep the client goal, target market, budget, and measurement definitions with the brief so your analysis starts in the right context.
- 03
Ask for a focused workflow
Use an authorized AI assistant such as ChatGPT or Claude to request an account review, keyword analysis, campaign draft, or report. Define the dates and desired output, and ask it to identify gaps in the available evidence.
- 04
Review, act, and measure
Check the findings against the account and business goal. Apply approved changes in your advertising platform, then assess whether the next reporting period shows a useful improvement.
TIME & COST SAVINGS
Reduce repeated work. Protect the time that needs your judgment.
The opportunity is to reduce preparation effort: fewer account switches, less repeated gathering, and a clearer first draft to review. Use the time you recover for client strategy, measurement questions, and implementation.
| Task | Connected workflow | What to measure |
|---|---|---|
| Prepare a client review | Request period comparisons and a summary from mapped sources. | Preparation and review hours per client. |
| Review search terms | Compare queries with accessible existing negatives before drafting exclusions. | Review time, duplicate suggestions, and irrelevant-query spend. |
| Draft a campaign | Use the business brief to prepare structure, keywords, and ad assets. | Drafting time and corrections required before import. |
| Scope a prospect opportunity | Organize authorized account evidence into an audit and priorities. | Proposal preparation time and qualified opportunities created. |
Compare the same task before and after adoption, including the time spent checking the output. Estimate the value of hours saved using your internal hourly cost, then subtract subscription fees and any research charges. This makes the business case specific to your team.
Make the work visible, then measure its value
Retain existing clients
Show what changed, why it matters, and what happens next. Clear reviews help clients understand the work behind their results and give you a concrete way to discuss priorities before renewal.
Grow client relationships
Use evidence to identify a useful next service: a tracking review, a new campaign draft, or a search opportunity. Explain the need and scope before proposing additional work.
Generate new business
Turn an authorized prospect review into a focused proposal. Identify the business problem, supporting evidence, recommended first steps, and a clear way to measure progress.
Track outcomes that matter
Monitor hours per client, proposal turnaround, client renewal rate, qualified leads, acquisition cost, and new business won. Separate improvements in your agency workflow from changes in campaign performance. Establish a baseline and review trends; neither a connected workspace nor an AI draft guarantees revenue or retention.
Start with one client and one clear objective
Choose a workflow you repeat often. Confirm the client mapping, run the analysis, review the output, and compare the effort with your current process. Expand when the workflow proves useful.
PPC Connect is currently a private pilot. Join early access for launch updates; public trials and paid checkout are not open yet.
Join early accessOne connected approach to marketing
Digital marketing workflow FAQs
What does Digital mean in DIPRA?
Digital is the foundation: organizing advertising, analytics, search, and tracking around each client. PPC Connect by DIPRA brings those supported sources into a client workspace for AI-assisted analysis, reporting, research, and campaign drafts.
How can connected digital marketing workflows save time and costs?
They can reduce repeated account switching, data collection, and first-draft preparation. Measure the benefit by comparing the time and cost of the same task before and after adoption, including review time, subscription fees, and any research charges. Savings depend on your workflow and data access.
Can DIPRA help an agency retain clients and win new business?
Connected evidence can support clearer client reviews, more focused action plans, and prospect audit drafts. Use it to show what changed, what needs attention, and where a relevant opportunity exists. Client retention and new business also depend on execution, service quality, and the client’s market.
Does PPC Connect automatically run or change my marketing campaigns?
The current application is a private pilot focused on account reads, analysis, recommendations, and drafts. Review recommendations before applying live campaign changes. Automatic monthly report generation and delivery are awaiting activation.