Google Ads reporting that explains what changed
Use PPC Connect to bring Google Ads account evidence into your connected AI assistant. Compare reporting periods, investigate campaign performance, and turn findings into a report your client can review.
Request early accessPPC Connect is currently a private pilot. The launch plan includes a 14-day free trial, then $29.99/month for five clients plus $5/month for each additional client. Public trials and paid checkout are not open yet.
Start with the right account and reporting period
Map the correct Google Ads account to each client before asking for a report. Specify the date range, comparison period, account currency, and timezone. A monthly report should compare the last completed calendar month with the month before it rather than mixing a partial month with a full month.
Connect spend to campaign and conversion performance
Ask for spend, impressions, clicks, CTR, average CPC, conversions, conversion rate, and cost per conversion by campaign. Use the account’s conversion definitions to interpret results. A lower cost per conversion does not establish better lead quality when the account tracks several actions with different business value.
Keep Google Ads conversions separate from GA4 key events
Google Ads and GA4 can report different results because attribution, dates, settings, and event definitions differ. Review them alongside one another, label the source of each measure, and investigate discrepancies before combining numbers. Ask the assistant to identify missing data rather than fill in gaps.
Turn reporting into a reviewed action list
Use the report to prioritize budget analysis, search-term reviews, ad assets, and tracking questions. Separate observations from proposed changes, and explain which campaign evidence supports each recommendation. Review the resulting draft before sharing it or applying changes in Google Ads.
Try this workflow with your connected assistant
Replace the bracketed inputs with your client and reporting period. This is an example request, not a report from your account.
Use PPC Connect to report on [client] Google Ads for [last completed month] versus [previous month]. Show totals, percentage changes, and campaign KPIs. Explain the conversion definitions, flag missing data, and draft an executive summary with three evidence-backed actions. Keep GA4 key events separate.
Frequently asked questions
Can I use Google Ads reporting in ChatGPT or Claude?
PPC Connect provides connection guides for supported AI assistants. Authorize your chosen assistant, select the correct client mapping, and request a report using the accounts you have permission to access. The application is currently a private pilot.
Are automated monthly Google Ads reports available now?
The reporting wizard saves monthly report and delivery preferences. Automatic monthly generation and delivery are awaiting activation. Saving preferences alone does not start automatic report delivery.