Compare consistent periods
Use the last completed calendar month against the month before it. Confirm the account timezone and currency so the comparison is meaningful.
R — REPORTINGMake marketing reports worth reading.
Make marketing reports worth reading.
Show the change. Explain the next step.
Use PPC Connect by DIPRA to bring supported client evidence into an AI-assisted reporting workflow. Prepare period comparisons, campaign breakdowns, and a plain-language executive summary that connects performance to the client’s priorities.
Clients need a useful explanation, not another export
A report should help the reader understand what happened and what to do next. Start with the business goal, explain material changes, and distinguish recorded performance from recommendations that still need approval.
Make measurement clear
Keep Google Ads and Microsoft Ads conversions separate from GA4 key events. Identify conversion definitions, missing sources, and any data limitations affecting the conclusions.
Connect findings to decisions
Explain which campaign or channel evidence supports the next action. Give the client a concise list of priorities that can guide the next review.
Put reporting into your client workflow
- 01
Confirm the brief and mapping
Select the correct client, verify its connected sources, and define the reporting period. Include the business goal and any questions the client needs answered.
- 02
Request the comparison
Ask for totals, percentage changes, platform tables, and campaign or channel breakdowns. Distinguish current Merchant Center diagnostics from historical performance.
- 03
Prepare the client story
Draft an executive summary, explain the biggest changes, and prioritize recommendations. Reporting preferences support agency or custom branding and client identity choices.
- 04
Review before sharing
Check totals, definitions, dates, and the supporting evidence. Automatic monthly generation and delivery are awaiting activation; saved preferences alone do not start delivery.
TIME & COST SAVINGS
Reduce preparation time without rushing the interpretation.
Shared report preferences and reusable briefs can reduce repeated setup and first-draft writing. Invest the recovered time in checking the data, explaining important changes, and preparing for the client conversation.
| Task | Connected workflow | What to measure |
|---|---|---|
| Collect report evidence | Request mapped platform data for a defined period. | Collection and reconciliation hours. |
| Write the summary | Draft explanations and priorities from the comparison. | Drafting time and factual corrections. |
| Apply client preferences | Reuse branding and delivery preferences where supported. | Setup time per reporting cycle. |
| Prepare the review | Use a focused action list to structure the conversation. | Preparation time and decisions reached. |
Compare the same task before and after adoption, including review time. Estimate the value of hours saved using your internal hourly cost, then account for subscription fees and any research charges.
Review launch pricing and your client cost estimateSupport client retention, growth, and new business
Support renewals
Make completed work, results, and next priorities visible. Clear reporting helps clients assess the engagement and understand what their team is doing.
Grow existing engagements
Use report evidence to explain an additional campaign, measurement review, or research need. Present the purpose, scope, and proposed success measure.
Demonstrate your approach
Use a clearly labeled sample report to show prospective clients how you communicate performance and recommendations. Keep example data distinct from actual client results.
Measure the value in your own business
Track reporting hours per client, corrections before delivery, client questions resolved, and renewal trends. For campaign outcomes, monitor the agreed business measures rather than relying on a single platform total.
Start with one client and a focused objective
Prepare one report for the last completed month. Review the comparison and executive summary with the client’s priorities in mind, then use it to plan the next conversation.
PPC Connect is currently a private pilot. Join early access for launch updates; public trials and paid checkout are not open yet.
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Reporting FAQs
What periods do DIPRA monthly marketing reports compare?
Reports are designed to compare the last completed calendar month with the month before it. For example, a November reporting run covers October compared with September.
Can reports use agency and client branding?
The reporting wizard supports agency or custom branding, client names and logos, and choices for colors, fonts, and logo sizes. Review the preview before saving the preferences.
Are scheduled monthly report delivery and Google Drive exports active?
Automatic monthly report generation and delivery are awaiting activation. The reporting wizard saves preferences for email ZIP or Google Drive delivery, but saving those preferences alone does not start automatic delivery.