P — PLATFORMS

Bring your marketing platforms together.
Keep every client in context.

PPC Connect by DIPRA organizes supported advertising, analytics, search, and tracking sources around the business they belong to. Your authorized AI assistant can use that client mapping as a starting point for reports, account reviews, and campaign drafts.

WHY IT MATTERS

A connected stack starts with the right account mapping

Agency teams work across multiple logins, accounts, properties, and containers. Connecting the sources is only part of the job. Mapping them to the correct client helps keep account evidence and recommendations attached to the right business.

Reduce account switching

Organize supported sources in a shared client context. Begin the workflow with a verified mapping instead of rebuilding the account list for each review.

Preserve platform meaning

Advertising conversions, GA4 key events, search clicks, and feed diagnostics answer different questions. Use the connected stack without treating those measures as interchangeable.

Understand coverage

Confirm which accounts your login can access and which fields each source exposes. Keep missing data visible so an incomplete connection is not mistaken for a complete review.

HOW IT WORKS

Put platforms into your client workflow

  1. 01

    Authorize supported sources

    Connect the platforms using a login with permission to access the intended client accounts. Supported sources include Google Ads, Microsoft Ads, GA4, Search Console, GTM, and Merchant Center. Meta and Instagram are planned.

  2. 02

    Select the accounts

    Choose the advertising accounts, analytics properties, search properties, and tracking containers that belong to the business. Verify identifiers rather than relying on similar names.

  3. 03

    Build the client mapping

    Group the selected sources under one client workspace. Multiple supported platforms for the same mapped client count as one client for launch pricing.

  4. 04

    Connect your assistant

    Follow the AI Platform guide for your chosen assistant and authorize its access. Connecting ChatGPT does not automatically connect Claude or another assistant.

Explore PPC Connect example workflows
TIME & COST SAVINGS

Organize once. Reduce repeated setup across client workflows.

A verified client mapping can reduce repeated account selection and the corrections caused by mixing sources. Launch pricing groups supported connections by client, so adding another supported platform to the same business does not create an additional client fee.

Where platforms workflows can reduce effort
TaskConnected workflowWhat to measure
Client onboardingConfirm source IDs and mapping before the first workflow.Onboarding hours and mapping corrections.
Account reviewStart with the sources already grouped under the client.Account-selection and preparation time.
Cross-platform analysisKeep source labels and measurement definitions visible.Reconciliation time and source mix-ups.
Subscription planningEstimate cost by mapped clients rather than platform count.Monthly cost per client workspace.

Compare the same task before and after adoption, including review time. Estimate the value of hours saved using your internal hourly cost, then account for subscription fees and any research charges.

Review launch pricing and your client cost estimate
RESULTS & BUSINESS BENEFITS

Support client retention, growth, and new business

Support client continuity

A consistent account map helps your team carry context from onboarding to ongoing reviews. Clients can see that recommendations refer to their actual marketing stack.

Identify a broader need

Review where the connected sources reveal a useful next service, such as a tracking investigation or feed review. Explain the evidence and scope before proposing work.

Scope new business clearly

Use the prospect’s authorized account inventory to define what an engagement can cover, what access is missing, and what the first review should address.

Measure the value in your own business

Track onboarding time, mapping accuracy, workflow coverage, and subscription cost per client. A platform connection provides access, not a guarantee that every requested report or check has the required evidence.

PUT PLATFORMS TO WORK

Start with one client and a focused objective

Begin with one client. Verify its account identifiers and permissions, run a focused workflow, and confirm that the result cites the intended sources.

PPC Connect is currently a private pilot. Join early access for launch updates; public trials and paid checkout are not open yet.

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EXPLORE DIPRA

One connected approach to marketing

Platforms FAQs

Which marketing platforms does PPC Connect support?

Supported sources include Google Ads, Microsoft Ads, GA4, Google Search Console, Google Tag Manager, and Merchant Center. Availability depends on permissions and selected accounts. Meta and Instagram are planned.

Does each platform connection count as another client?

No. Supported accounts belonging to the same business can be grouped into one mapped client workspace. Launch pricing counts clients rather than charging separately for each supported connection.

Can every connected platform be used in a monthly report?

Monthly reports are designed to use supported advertising, GA4, Search Console, and Merchant Center evidence. GTM is used for tracking reviews and is excluded from monthly client reports. Merchant Center diagnostics are current snapshots rather than historical comparisons.

View all PPC Connect FAQs