PPC account audits built around evidence and review
Use PPC Connect to organize a client’s connected advertising and analytics evidence before requesting an audit. Your AI assistant can help draft findings and priorities while you review the recommendations and control campaign changes.
Request early accessPPC Connect is currently a private pilot. The launch plan includes a 14-day free trial, then $29.99/month for five clients plus $5/month for each additional client. Public trials and paid checkout are not open yet.
Set a business goal and an audit scope
Give the assistant the client website, intended market, budget, lead or sales objective, and reporting period. Start with the previous 30 complete days when reviewing recent search terms, and use a longer comparison when available to investigate seasonal or low-volume performance.
Review search terms against existing negatives
Read accessible account, campaign, ad-group, and shared-list negatives before proposing new exclusions. Check whether a query matches the client’s products and intended buyers. Separate keep, add, remove, and narrow recommendations, with scope and match type, and flag uncertain exclusions for client review.
Prioritize budget, bidding, assets, and measurement
Ask for findings on campaign structure, budget allocation, bidding configuration, ad copy, targeting, and conversion definitions. Each recommendation should explain its evidence and expected purpose. Weak measurement can distort apparent performance, so conversion quality needs attention before large budget changes.
Prepare a draft that can be reviewed and implemented
Request a plain-language executive summary and an Editor workbook when the workflow calls for campaign changes. Review campaign names, keyword scope, match types, ad lengths, and exclusions before import. Account reads and drafts do not authorize the assistant to change live campaigns.
Try this workflow with your connected assistant
Replace the bracketed inputs with your client and reporting period. This is an example request, not a report from your account.
Use PPC Connect to audit [client] Google Ads and Microsoft Ads using the previous 30 complete days and accessible prior-period data. Review conversion quality, budgets, bidding, search terms, existing negatives, targeting, and assets. Rank findings by evidence and impact, flag gaps, and draft a client summary and reviewed change workbook.
Frequently asked questions
Will a PPC audit automatically edit my campaigns?
The current PPC Connect scope is account reads, analysis, recommendations, and drafts. Review the findings and export files before applying any changes in the advertising platform.
What if a PPC audit cannot access required evidence?
Treat unavailable evidence as a coverage gap. The draft should identify the missing source, explain which conclusions are affected, and distinguish supported recommendations from questions that need further investigation.