Watch the agreed priorities
Select checks relevant to each client, such as account delivery, budget pacing, conversion warnings, or landing-page availability. A useful alert begins with a clear purpose.
A — AUTOMATIONMake recurring marketing checks repeatable.
Make recurring marketing checks repeatable.
Keep your team focused on the response.
Use PPC Connect by DIPRA to configure scheduled account checks and client alerts. Repeat the checks on a defined schedule, surface evidence and coverage gaps, and give your team a more consistent starting point for investigation.
Consistency matters when your client list grows
Recurring checks compete with campaigns, reporting, and client requests. A saved schedule helps make the routine work more consistent. Your team still decides which findings need attention and what action is appropriate.
Keep coverage visible
A scheduled check needs access to the required data. Missing evidence should appear as a coverage gap rather than an all-clear result.
Separate checks from campaign edits
Scheduling an alert authorizes the check, not an automatic advertising change. Review the finding and decide how to respond.
Put automation into your client workflow
- 01
Choose the account check
Open Explore → Alerts and review each check’s description and required evidence. Choose the checks that match the client’s marketing priorities.
- 02
Set a useful schedule
Review or edit the alert name, flags, frequency, time, and timezone. Align the schedule with when your team can review results and respond.
- 03
Enable and save
Saving an enabled alert queues background checks on its saved schedule, including while the app is closed. Checks run at scheduled times rather than continuously.
- 04
Review and refine
Read the run status, findings, and coverage gaps. Investigate relevant issues, record the response, and edit or disable checks that are no longer useful.
TIME & COST SAVINGS
Reduce routine checking. Reserve time for the findings.
Scheduled checks can reduce repeated manual account inspections and the effort of remembering what to review. Measure the benefit after including alert review and investigation time; a noisy schedule can create extra work instead of removing it.
| Task | Connected workflow | What to measure |
|---|---|---|
| Budget monitoring | Schedule pacing, overspend, or underspend checks. | Manual-check hours and useful findings. |
| Conversion review | Run recurring checks for available warning evidence. | Review time and issue response time. |
| Account health | Check supported delivery and availability signals. | Checks completed and coverage gaps. |
| Ongoing client service | Use findings to prepare reviewed follow-up actions. | Investigation hours and resolved issues. |
Compare the same task before and after adoption, including review time. Estimate the value of hours saved using your internal hourly cost, then account for subscription fees and any research charges.
Review launch pricing and your client cost estimateSupport client retention, growth, and new business
Strengthen ongoing service
A consistent review cadence helps your team follow through on the monitoring included in an engagement. Explain meaningful findings and responses in client conversations.
Support more clients
Use reusable checks to reduce repetitive preparation as the client list grows. Plan capacity around the time needed to investigate findings, not just the number of checks scheduled.
Offer a clear monitoring scope
Describe the scheduled checks, available evidence, and follow-up process in proposals. This gives prospective clients a concrete view of the service you can provide.
Measure the value in your own business
Track completed checks, useful versus noisy alerts, investigation time, and issues resolved. Review coverage gaps separately. Automation can support a repeatable service process; its value depends on the quality of evidence and the team’s response.
Start with one client and a focused objective
Enable one relevant alert for one client. Review its first run and data coverage, confirm the schedule is useful, and expand only when the follow-up process works for your team.
PPC Connect is currently a private pilot. Join early access for launch updates; public trials and paid checkout are not open yet.
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Automation FAQs
Do enabled PPC Connect alerts run while the app is closed?
Saved enabled alerts are queued for background checks on their configured schedule, including while the app is closed. A check needs access to the relevant platform data to complete.
Does scheduling an alert automatically change my campaigns?
No. Enabling an alert schedules account checks and does not authorize campaign edits. The current scope is account reads, analysis, recommendations, and drafts for review.
Are monthly report generation and delivery automated yet?
Automatic monthly report generation and delivery are awaiting activation. Reporting preferences can be saved, but they do not start delivery. Scheduled alert checks are a separate workflow.