Investigate the change
Explore whether a shift comes from budget, traffic mix, campaign performance, or measurement. Ask for the supporting account evidence before accepting an explanation.
I — INTELLIGENCETurn marketing evidence into intelligence.
Turn marketing evidence into intelligence.
Give every next step a reason.
Use PPC Connect by DIPRA with your authorized AI assistant to explore account performance, search opportunities, and campaign questions. Move from a collection of numbers to findings your team can review, explain, and act on.
The value is in understanding what deserves attention
A dashboard can show a change without explaining its business meaning. Intelligence connects the client goal, account evidence, and measurement definitions so you can ask better questions and prepare a more useful action plan.
Find a relevant opportunity
Use keyword and market research to identify questions worth testing. Check relevance to the website, offering, target market, and client budget before proposing a campaign.
Prioritize with context
Rank audit findings by the business problem they address. Distinguish a documented issue from a hypothesis that needs more data.
Put intelligence into your client workflow
- 01
Define the decision
State the client objective and the question you need to answer: where to allocate budget, which queries to exclude, or what campaign to build next.
- 02
Gather the right evidence
Select mapped sources, reporting dates, and comparison periods. For search-term reviews, include accessible existing negatives so new recommendations account for what is already excluded.
- 03
Request an explanation
Ask your assistant to connect observations to proposed actions, identify unavailable evidence, and explain why each recommendation fits the client.
- 04
Review and test
Check the analysis, approve a focused action, and define a measure of success. Use the next review to assess the result and refine the decision.
TIME & COST SAVINGS
Spend less time assembling the question. More time judging the answer.
Reusable analysis briefs can reduce repeated account exploration and first-draft preparation. A focused question also helps avoid paying for research that does not address the client’s decision. Scope advanced research and review any applicable allowances or charges before running it.
| Task | Connected workflow | What to measure |
|---|---|---|
| Account audit | Organize accessible evidence into findings and priorities. | Analysis hours and review corrections. |
| Keyword review | Check intent and existing exclusions before drafting changes. | Review time and irrelevant-query spend. |
| Opportunity research | Start with a defined market and campaign question. | Research cost per useful decision. |
| Client recommendation | Draft a reasoned action plan from the reviewed findings. | Preparation time and actions accepted. |
Compare the same task before and after adoption, including review time. Estimate the value of hours saved using your internal hourly cost, then account for subscription fees and any research charges.
Review launch pricing and your client cost estimateSupport client retention, growth, and new business
Strengthen client confidence
Explain why you recommend an action and which evidence supports it. A clear rationale helps clients understand the value of your expertise during reviews and renewals.
Expand relevant services
Identify a measurement gap, search opportunity, or campaign need that merits additional work. Build the proposal around the client problem and expected purpose.
Win better-fit business
Use authorized prospect evidence to prepare an informed audit and focused proposal. Show your approach to diagnosis, prioritization, and measurement rather than making broad promises.
Measure the value in your own business
Track analysis hours, recommendation acceptance, time from finding to action, and qualified opportunities created. Assess campaign outcomes separately, using the conversion definitions and reporting periods agreed with the client.
Start with one client and a focused objective
Choose one marketing question that affects a real decision. Ask for the supporting evidence, review the recommendation, and test the smallest useful next step.
PPC Connect is currently a private pilot. Join early access for launch updates; public trials and paid checkout are not open yet.
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Intelligence FAQs
What is AI marketing intelligence in DIPRA?
It is the use of connected marketing evidence and an authorized AI assistant to draft analysis, research, and recommendations. PPC Connect provides client context and supported data access; your team reviews the findings and decides what to implement.
Can intelligence workflows help reduce wasted advertising spend?
They can help identify irrelevant queries, budget questions, and measurement issues for review. Savings depend on the evidence available, the actions you approve, and subsequent campaign results.
Does DIPRA include advanced keyword and competitor research?
Research workflows can explore search demand, results, and competitors where the connected research tools support the request. Advanced research allowances and billing terms will be confirmed before checkout.