Microsoft Ads reporting alongside your marketing stack
Bring Microsoft Advertising account evidence into the same client workspace as Google Ads and GA4. Use PPC Connect with your authorized AI assistant to review campaign results and draft reports with clearly labeled platform metrics.
Request early accessPPC Connect is currently a private pilot. The launch plan includes a 14-day free trial, then $29.99/month for five clients plus $5/month for each additional client. Public trials and paid checkout are not open yet.
Map Microsoft Advertising accounts to the correct client
A connected login can have access to multiple accounts. Confirm the selected Microsoft Ads account belongs to the intended client before requesting analysis. Grouping it with that client’s other supported platforms keeps reporting tied to the same business.
Review Microsoft Ads performance on its own terms
Compare spend, impressions, clicks, CTR, average CPC, conversions, and cost per conversion for matching reporting periods. Ask for campaign-level breakdowns and the account’s currency and timezone. Review conversion settings before interpreting a change as improved business performance.
Compare platforms without hiding measurement differences
Use separate Google Ads and Microsoft Ads tables before drawing conclusions across platforms. If account currencies differ, do not add spend without an explicit conversion method. Conversion definitions and attribution can also differ; describe those differences when comparing acquisition costs.
Make connection and data gaps visible
A connected platform does not guarantee that every reporting request can retrieve every required field. Ask the assistant to identify authorization problems, unavailable metrics, and missing comparisons. An incomplete Microsoft Ads report should be labeled as incomplete rather than treated as zero spend or zero conversions.
Try this workflow with your connected assistant
Replace the bracketed inputs with your client and reporting period. This is an example request, not a report from your account.
Use PPC Connect to compare [client] Microsoft Ads for [month] versus [previous month]. Show campaign spend, clicks, conversions, and cost per conversion in the account currency. Flag access or data gaps, explain the biggest changes, and draft recommendations. Keep Google Ads and GA4 totals separately labeled.
Frequently asked questions
Does PPC Connect support Bing Ads reporting?
PPC Connect supports Microsoft Ads, the advertising platform formerly known as Bing Ads. Access depends on your connected login, permissions, and selected accounts.
Does adding Microsoft Ads create a second client fee?
No. Supported accounts belonging to the same business can be grouped into one client workspace. Launch pricing counts mapped clients rather than charging separately for each supported platform connection.